In local,
08 nov 2022 09:00

Understand Japanese business culture and practices so you can communicate effectively and enjoy long-term success in the Japanese market.

Aim of workshop:
This workshop will ensure that participants get an overview of the Japanese market and will begin to understand how to communicate with the Japanese effectively and confidently to ensure sustainable business relationships and achieve long-term business success. It will incorporate engaging and up-to-date content from a unique mixture of media, real-life case business case studies from East West Interface’s extensive work advising Anglo-European companies/organisation and the latest academic research about business communications in Japan.

The session organised in cooperation with EEN Japan, the EU-Japan Centre for Industrial Cooperation, will cover the following areas:

• Japan 2022-overview of economy and society
• Background to Japanese business environment-values, ethics, Japanese management, attitude to work
• Cultural dimensions that affect business communications in the following areas with explanations of how to navigate these when working with the Japanese:

  • Group orientation versus individualism -Hierarchies, face saving, harmony and obligations
  • Decision-making and negotiations
  • Feedback and reporting-differences in expectations
  • Communicating styles-how are they different and how to bridge the gap
  • Cementing long-term business relationships and building trust (in-person & virtual)
  • Presenting and persuading-how to get buy-in including sales and PR
  • Meetings-differences in how the Japanese approach meetings including on-line meeting etiquette and tips

• Impact of the gender roles within Japanese business
• Customer service expectations and consumer behaviour/tastes/trends
• Introduction to marketing the Japanese way
• Introduction to market entry-working with agents/distributors and their expectations.
• Brief introduction to business language alongside general business etiquette and behaviour.
• Signposting to relevant sources of information
• Q&A

Speaker: Sarah Parsons, Consultant and Lecturer – East West Interface – Expert of EU-Japan Centre for Industrial Cooperation / Enterprise Europe Network Japan

Participation : Free of charge

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