Dans international,
27 Avr 2018

product placement in films

On the occasion of the 20th edition of Far East Film Festival, an event completely dedicated to Asian cinema and the largest festival of its kind in Europe, the Chamber of Commerce of Udine, Azienda Speciale I.ter, Enterprise Europe Network, in cooperation with Far East Film Festival 2018, Centro Espressioni Cinematografiche and Fondo Audiovisivo del Friuli Venezia Giulia are pleased to invite you to the International Business Meetings Event dedicated to “Product placement: opportunity to increase brand awareness in EU and Asia within the frame of the Udine Far East Film Festival”.

What is product placement? It is an advertising technique to promote products and/or services through a non-traditional advertising approach, usually through appearances in film, television, or other media. Product placements are often initiated through an agreement between a product manufacturer or service provider and a media company, in order to have their product (or service) used, displayed, or significantly featured in a movie or show. The legal frame of reference will be discussed in a specific session before the b2b meetings.

More information on how to apply here.

The participation in the brokerage event is free of charge.

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key enabling technologies under H2020 R&D programme