In General, Grow internationally

The Brussels company Beer Mania, which produces artisanal beers and distributes more than 400 references, concluded a partnership agreement with its Japanese counterpart Highbury for exporting Belgian beers to Japan. A negotiated agreement through the support of the Enterprise Europe Network (EEN), which supports the internationalisation of European SMEs and which BECI is contact point in Brussels.

Michaël Eftekhari, the manager of Beer Mania, had approached EEN in order to help him to explore the Japanese market. On the spot, this work was carried out by the local partner of EEN, the EU-Japan Centre for Industrial Cooperation, who identified the Japanese company Highbury-The Home Of Beer as a potential partner.

‘I were looking for an exporter of Belgian beers’, explains Kohei Ando, Director of Highbury.“I had the opportunity to do this search via the Internet, but I found a reliable exporter with reference to the EU-Japan Centre. This contact had EEN support, which represents a considerable network of SMEs in Europe. In addition, we recommend that any Japanese company seeking advice from European partners should first seek advice from the EU-Japan Centre.’

In December 2019, Michaël Eftekhari went personally to Japan for a meeting with Highbury, organised by the EU-Japan Centre. A short negotiation has been sufficient for both partners to reach an agreement, and the first order of Belgian beers was made at the beginning of 2020.

“This is the first Brussels — Japan Partnership Agreement signed via EEN”, highlights Jean-Philippe Mergen, responsible for the EEN programme at BECI.“There is no doubt that the EU-Japan Economic Partnership Agreement, has greatly encouraged trade relations between the two regions: Belgian exports to Japan have already increased by 10 % and Japanese imports in Belgium by 21 %.”

“I am delighted to have managed to gain a foothold in the already saturated Japanese market”, welcomed Mr. Eftekhari.“The next step will be to open a Beer Mania branch in Japan. I am sure that 2020 will be a great year!” Beer Mania hopes to improve its position on the local market, expand its market shares and perhaps create a new job.

Info : ;


News in the Category View all news

LIFE Calls for proposals 2024: €571 million EU funding for projects in environment!

LIFE Calls for proposals 2024: €571 million EU funding for projects conserving nature, protecting the environment, taking climate action and transitioning Europe to clean energy.

All IN : INternationalisation & INnovation to INcrease your INcome

Tailored and free support for SMEs on access to public funding, innovation management and internationalisation In today’s competitive and complex business landscape, small and medium-sized enterprises (SMEs) often find themselves facing numerous challenges when it comes to accessing funding, making the most out of their innovation potential, and expanding internationally. These hurdles can sometimes hinder […]

New funding opportunity for innovative products and services in zero emission vehicles

What are the E-BOOST Open Calls? E-BOOST is a Eurocluster co-funded by the European Commission under the SMP. It organises Open Calls with the overall aim to identify product innovations in order to reduce dependency on critical inputs and technologies in the E- BOOST value chains, to introduce new-to-firm products or services, and to engage […]

Related News View all news

Expand your business network to Japan

Since 2016, the EU-Japan Centre for Industrial Cooperation, Enterprise Europe Network representative in Japan, has been organizing a Brokerage Event in the Biotech and Pharma sectors in Osaka, Japan. This year, the Biotech & Pharma Partnering Conference will be held online over one week from 25 to 29 September 2023, with an onsite session on […]

What impact did the EU-Japan Economic Partnership Agreement (EPA) have on European businesses so far?

The European Union would like to learn more on the impact the EU-Japan EPA had on European businesses in 2019. The purpose of this survey is for the EU to collect feedback on the impact of the EPA on EU businesses as well as to gather information on existing market access challenges that EU companies […]

Praktische tips voor zakendoen in Japan

Westerlingen beschouwen Japan als een totaal andere wereld: de taal is er anders, de cultuur en ook de manier van zakendoen. Verwerf vooral een goed inzicht in de Japanse aanpak van business, vooraleer u contacten legt met een bedrijf in dit land. Dit was trouwens het onderwerp van een seminar dat Beci onlangs organiseerde in […]

Start typing and press Enter to search