In General, Grow internationally

The Brussels company Beer Mania, which produces artisanal beers and distributes more than 400 references, concluded a partnership agreement with its Japanese counterpart Highbury for exporting Belgian beers to Japan. A negotiated agreement through the support of the Enterprise Europe Network (EEN), which supports the internationalisation of European SMEs and which BECI is contact point in Brussels.

Michaël Eftekhari, the manager of Beer Mania, had approached EEN in order to help him to explore the Japanese market. On the spot, this work was carried out by the local partner of EEN, the EU-Japan Centre for Industrial Cooperation, who identified the Japanese company Highbury-The Home Of Beer as a potential partner.

‘I were looking for an exporter of Belgian beers’, explains Kohei Ando, Director of Highbury.“I had the opportunity to do this search via the Internet, but I found a reliable exporter with reference to the EU-Japan Centre. This contact had EEN support, which represents a considerable network of SMEs in Europe. In addition, we recommend that any Japanese company seeking advice from European partners should first seek advice from the EU-Japan Centre.’

In December 2019, Michaël Eftekhari went personally to Japan for a meeting with Highbury, organised by the EU-Japan Centre. A short negotiation has been sufficient for both partners to reach an agreement, and the first order of Belgian beers was made at the beginning of 2020.

“This is the first Brussels — Japan Partnership Agreement signed via EEN”, highlights Jean-Philippe Mergen, responsible for the EEN programme at BECI.“There is no doubt that the EU-Japan Economic Partnership Agreement, has greatly encouraged trade relations between the two regions: Belgian exports to Japan have already increased by 10 % and Japanese imports in Belgium by 21 %.”

“I am delighted to have managed to gain a foothold in the already saturated Japanese market”, welcomed Mr. Eftekhari.“The next step will be to open a Beer Mania branch in Japan. I am sure that 2020 will be a great year!” Beer Mania hopes to improve its position on the local market, expand its market shares and perhaps create a new job.

Info : https://beermania.be/ ; www.brusselsnetwork.be

#EENCanHelp

News in the Category View all news

A database of regulated professions in the Single Market

In Belgium, 131 professions appear on the list of regulated professions. To be able to do so, they require a specific diploma, recognition or qualification. But how can we do a profession abroad, for example in the context of temporary secondment? The European Commission has set up a specific database with the list of regulated […]

Businesses and customs procedures

Businesses must be aware that good customs management of their import/export operations can enable them not only to comply with the legislation and thus to avoid a penalty, but also to reduce their costs. Customs legislation, if applied correctly and strategically, allows a significant reduction in the financial costs of a company.

Intra-Community VAT: new provisions at 01.01.2020

Pending the introduction of a definitive intra-Community regime, Europe adopted some specific measures, known as ‘quick fix’, aimed at harmonising certain provisions applicable to intra-Community trade in goods.

Related News View all news

Praktische tips voor zakendoen in Japan

Westerlingen beschouwen Japan als een totaal andere wereld: de taal is er anders, de cultuur en ook de manier van zakendoen. Verwerf vooral een goed inzicht in de Japanse aanpak van business, vooraleer u contacten legt met een bedrijf in dit land. Dit was trouwens het onderwerp van een seminar dat Beci onlangs organiseerde in […]

C’est quoi REX pour l’exportateur

Procédure d’auto-certification douanière ‘REX’ de la Commission européenne afin de jouir des tarifs préférentiels négociés dans les accords commerciaux de l’Union européenne

Start typing and press Enter to search